Rising Tide Fair Trade partners with SASHA for the production of all of our products. SASHA is a non-profit marketing outlet for more than a hundred groups of fair trade artisans and women producers from all over India, but predominantly from Orissa in West Bengal. Apart from marketing, SASHA works with these groups to revive traditional crafts and develop new designs and techniques. It is an active supporter of the global Fair Trade movement based on principles of equity, transparency, capacity building, empowerment, social security and environmental sustainability.
While producing beautiful fair trade products, like RTFT bags, is the main activity at SASHA, community development is at the heart of their work. SASHA reinvests a portion of earnings into health, education and preserving culture and environment.